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age of AI answers.
Plain-English guides to Answer Engine Optimisation, AI search visibility, keyword strategy and running content for clients at scale. No fluff, no retired tactics.
AEO
AEO · 9 min
What is Answer Engine Optimisation (AEO)?
The plain-English guide to getting your content cited by ChatGPT, Google AI Overviews, Perplexity and Gemini, and how it differs from classic SEO.
Read guide →AEO · 7 min
AEO vs SEO: what is the difference?
How answer engine optimisation and search engine optimisation differ, where they overlap, and why you need both to win in AI search.
Read guide →AEO · 8 min
How to get cited in Google AI Overviews
What Google AI Overviews are, how Google chooses the sources it cites, and the practical steps to get your pages included.
Read guide →AEO · 8 min
How to get cited by ChatGPT and Perplexity
How ChatGPT and Perplexity choose their sources, why they differ from Google, and the steps to get your pages cited in their answers.
Read guide →AEO · 8 min
How to structure content for AEO
How to lay out a page so AI engines can lift and cite it: an answer-first summary, question-form headings, an FAQ, freshness and author signals, and clean, scannable structure.
Read guide →AEO · 7 min
Service pages vs blog pages
Service and blog pages do different jobs, so they need different structures. How to lay out each for search, AI citation and conversion, and how they work together.
Read guide →AEO · 7 min
How to track your AI search visibility
Being cited by AI engines is not the same as ranking. What AI search visibility is, what to track across ChatGPT, Perplexity, Gemini and AI Overviews, and how to act on it.
Read guide →AEO · 8 min
How to control AI crawler access
AI engines can only cite what they can read. Which AI crawlers to know, how to allow or block them in robots.txt, and how to block training while staying citable.
Read guide →AEO · 6 min
GEO vs AEO: what is the difference?
GEO, AEO, AI SEO, LLMO: the same job under different names. What each term means, whether they really differ, and what to actually do regardless of the label.
Read guide →AEO · 7 min
What is zero-click search?
More searches now end without a click, answered on the page by AI Overviews and snippets. What zero-click search means for your traffic, and how to adapt to it.
Read guide →AEO · 8 min
Off-page AEO: brand and third-party signals
AI engines cite the sources they already trust, often other people’s pages, not just yours. How brand recognition, third-party mentions and author authority get you into AI answers.
Read guide →Keyword research
Keyword research · 9 min
How to do keyword research
How to find the terms and questions worth targeting: seed terms, expansion, search intent, question research for AI, and mapping keywords to pages.
Read guide →Keyword research · 7 min
How to find long-tail keywords
Long-tail keywords are lower in volume but easier to win and quicker to convert. Where to find them, how to judge them, and how to turn them into pages.
Read guide →Keyword research · 7 min
How to read search intent
Search intent is why a search happens. The four types, how to work out which one a keyword has, and how to match your page to it.
Read guide →Keyword research · 7 min
How to research questions for AI search
Answer engines run on questions. Where to find the ones your audience asks, how to prioritise them, and how to turn them into content that gets cited.
Read guide →Keyword research · 7 min
How to judge keyword difficulty
Keyword difficulty tells you whether a term is worth chasing. What the score really means, how to read the results page yourself, and how to find terms you can win.
Read guide →Cannibalisation
Cannibalisation · 9 min
Keyword cannibalisation: what it is and how to fix it
When two of your own pages compete for the same term, neither wins. How to spot keyword cannibalisation, diagnose it in Search Console, and fix it for good.
Read guide →Cannibalisation · 7 min
How to find keyword cannibalisation
A step-by-step way to find keyword cannibalisation using Search Console, a site search and your own page data, without chasing keyword density.
Read guide →Cannibalisation · 8 min
How to fix keyword cannibalisation
A practical playbook for fixing keyword cannibalisation: how to choose the right fix, merge or differentiate step by step, and confirm it worked.
Read guide →Backlinks
Backlinks · 9 min
Backlinks: what they are and how to earn them
What backlinks are, whether they still matter for SEO and AI search, what makes a good one, how to earn them, and what to avoid.
Read guide →Backlinks · 8 min
How to earn backlinks
White-hat ways to earn backlinks: link-worthy content, digital PR, guest posts, unlinked mentions, resource pages and broken-link building, plus outreach that works.
Read guide →Backlinks · 7 min
How to measure backlink impact
Counting links is not measuring impact. How to tell whether a backlink actually moved rankings and traffic, using time windows, clusters and a noise floor.
Read guide →Rank tracking
Rank tracking · 8 min
How to track keyword rankings
What rank tracking is, how to set it up (keywords, locations, devices), which metrics matter and which are vanity, and how it differs from AI Overview tracking.
Read guide →Rank tracking · 7 min
How to track local search rankings
Search results change by location. How to track rankings city by city, why the local pack is different, and how to see your true local visibility.
Read guide →Rank tracking · 6 min
How to track competitor rankings
Tracking where your competitors rank shows you the gaps, the threats and the winnable terms. Who to track, what to watch, and how to act on it.
Read guide →Rank tracking · 6 min
Which rank tracking metrics matter
Position is only the headline. Which rank-tracking metrics tell you something, which are vanity, and how to read them against traffic and conversions.
Read guide →Content ops
Content ops · 9 min
Content operations for agencies
The systems, workflows and roles that let an agency ship SEO and AEO content for many clients at scale, without quality slipping or the team drowning.
Read guide →Content ops · 7 min
How to build a content workflow
The five stages every piece of content moves through, brief, draft, review, publish, measure, and how to put a clear owner and a gate on each one.
Read guide →Content ops · 7 min
How to build a content calendar
How to plan content across clients with a shared calendar and per-client roadmaps, so priority is deliberate and the team is never guessing what is next.
Read guide →Content ops · 6 min
Content approval workflow
How to run content past editors and clients so nothing ships unapproved, using clear roles, a sign-off gate and a fast way to handle changes.
Read guide →Content ops · 7 min
How to report content results to clients
How to report content, SEO and AI-visibility results to clients in a clear, repeatable way that ties the work to outcomes and drives the next cycle.
Read guide →Google Ads
Google Ads · 9 min
How to run efficient Google Ads
Where Google Ads budgets leak and how to plug them: tight account structure, relevant ads and keywords, a strong Quality Score, and Search vs Performance Max.
Read guide →Google Ads · 8 min
How to write responsive search ads (RSAs)
Responsive search ads let Google test combinations of your headlines and descriptions. How many to write, what makes a headline work, when to pin, and how to test them.
Read guide →Google Ads · 7 min
How to improve your Quality Score
Quality Score decides how much you pay for a given position. How to read it and lift its three inputs: expected click-through rate, ad relevance and landing page experience.
Read guide →Google Ads · 7 min
Performance Max vs Search campaigns
Search and Performance Max do different jobs. When to use each, how to stop Performance Max wasting budget, and how to run both without them competing.
Read guide →Google Ads · 7 min
How to structure a Google Ads account
Account structure quietly decides your relevance, Quality Score and control. How to split campaigns, build tight ad groups, and use negatives to keep traffic clean.
Read guide →Ready to ship more
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